White Hot: The Rise & Fall of Abercrombie & Fitch

Say the name Abercrombie and Fitch and you can just smell the loud and dark store that monopolized fashion in the late 90s-mid 2000s. Why were we so enamored with this store? Was it the half-naked guys on the bags, the rude employees, or the fact that a shirt was two sizes too small? This documentary takes a look into the start of the brand, how it took malls by storm, and how toxic its definition of “good looking” was. For those that too were a victim of the trends, you’ll be very nostalgic but also leave with a bad taste in your mouth.

Rating: 3/5

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